Revolutionizing Corporate Films: "We Are Ecosystem"

PT SAM Indonesia / SAM CGI's Innovative Approach to Corporate Storytelling

The inspiration behind "We Are Ecosystem" lies in the idea that everyone has a role to play in life's interconnected web. The film was created as part of a marketing communication strategy for Minna Padi, a well-known Indonesian securities company. The goal was to showcase the company's values, ethics, and brand direction through an inspiring and out-of-the-box visual storytelling approach.

What sets "We Are Ecosystem" apart is its unique narrative approach. Instead of the traditional, static corporate videos common in the investment sector, PT SAM Indonesia / SAM CGI chose to tell a story that resonates with audiences, helping them understand the importance of investment through a compelling narrative.

The film was brought to life through a collaboration with renowned Indonesian film director Danial Rifky and a full production crew. The color grading was done by Studio 8mm using DaVinci Resolve, while the video editing was done in-house using Adobe Premiere. The result is a corporate film that not only informs but also captivates and inspires.

The film was released on YouTube and displayed in Minna Padi's offices, reaching a wide audience. It serves as a testament to the growing investment sector in Indonesia, with Minna Padi leading the way. The film's success is a testament to the power of innovative storytelling in corporate communication.

"We Are Ecosystem" is a shining example of how corporate films can be transformed into engaging narratives that connect with audiences on a deeper level. It's a testament to PT SAM Indonesia / SAM CGI's innovative approach to corporate storytelling, and a worthy recipient of the Silver A' Advertising, Marketing and Communication Design Award.